Acquiring a customer is expensive. There is a 65% chance that companies are likely to sell to an existing customer than to a new one. New customer acquisition cost is considerable for organizations. It is often an uphill battle to gain the trust of potential new customers. Organizations can identify cross-sell and upsell opportunities for existing customers to cut customer acquisition costs (CAC).

This is where an intelligence-based Robotic Process Automation (RPA) can help. The RPA bot can assess a customer’s information and compare that products or services owned with other customers who have similar products or services. It then alerts the relevant salesperson of this cross-selling or upselling opportunity. It works very similarly to the “customers who viewed this item also bought” feature in online retail and ecommerce sites.

The RPA bot can also generate and send out daily reminder of list of customers to include for possible cross-sell and up-sell opportunities by priority.

Contact neuralg8  to learn how to use intelligence-based RPA to eliminate manual business processes and help sales teams identify cross-selling and upselling opportunities for existing customers.